A / B Testing: The Most Powerful Way to Turn Clicks Into Customers

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The inspiration for Optimizely came from Dan's experience as the Director of Analytics for the Obama Presidential campaign. In , Forbes named Dan one of the Top 30 under 30 in Technology. Dan was formerly a product manager for Google Chrome and AdWords. After earning his MS in computer science from the University of Illinois at Urbana-Champaign, Pete joined Google as a product manager where he helped launch and grow Google App Engine to more than , developers.

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A/B Testing

Click on the cover image above to read some pages of this book! Marketers and web professionals will become obsolete if they don't embrace a data-driven approach to decision making. This book shows you how, no matter your technical expertise. The inspiration for Optimizely came from Dan's experience as the Director of Analytics for the Obama Presidential campaign.

A/B Testing: The Most Powerful Way to Turn Clicks into Customers

In , Forbes named Dan one of the Top 30 under 30 in Technology. Dan was formerly a product manager for Google Chrome and AdWords. After earning his MS in computer science from the University of Illinois at Urbana-Champaign, Pete joined Google as a product manager where he helped launch and grow Google App Engine to more than , developers.


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